Streamly – A Modern OTT Experience, Reimagined
Modern OTT app with multi-device streaming, multilingual support, zero buffering, and in-app monetization—delivering a cinematic global experience.
About the Client
Our client, based in New York, USA, acquired an outdated OTT streaming app from a bankrupt business owner. With a strong belief in the platform’s potential, they sought our expertise to completely redesign and rebuild the app with modern features, improved scalability, and a compelling user experience to target a broader global audience.
Objectives
- Redevelop the existing OTT app from scratch with a fresh UI/UX.
- Integrate multilingual content support to target international viewers.
- Implement seamless video streaming across devices and platforms.
- Add monetization options through in-app purchases and subscriptions.
- Enable content sharing, screen mirroring, and personalized features.
Challenges Faced
- The inherited app was built on outdated technology, making it unstable and hard to scale.
- Limited features, poor UI, and slow video buffering negatively impacted user experience.
- No support for smart devices like Fire TV or Apple TV.
- The backend lacked proper content management, analytics, and payment gateway integration.
- The platform was not optimized for multi-language or global content distribution.
Our Solutions
Modern UI/UX
Clean, immersive design with intuitive navigation
Multi-Device Streaming
Compatible with Apple TV, Fire TV, Smart TVs
User Profiles
Personalized content preferences and viewing history
Multilingual Interface
Global-ready with language switcher
In-App Purchases
Subscription plans and one-time payments
Wish List Feature
Save content to watch later
Social Sharing
Share shows directly to social platforms
Screen Mirroring
Cast to any screen effortlessly
Performance Optimization
CDN and cloud streaming for zero buffering
Admin Panel
Robust dashboard for content upload, revenue tracking, and user management
Technologies & Tools Used
Frontend
Kotlin & Swift
Backend
Laravel
Database
MySQL
CDN Integration
Amazon CloudFront
Authentication
Firebase Auth
Payment Gateway
Stripe, PayPal
Hosting
AWS EC2, S3
DevOps
Docker, GitHub Actions
Video Streaming
AWS CloudFront + Wowza Streaming Engine
Analytics
Firebase Auth
Final Outcome
Streamly emerged as a modern, cross-platform OTT app with a cinematic experience and high performance. Within the first 3 months of relaunch:
10,000+ downloads across Android, iOS & TV platforms
Stream buffering time reduced by 80%
Average user session duration increased by 3x
Subscription revenue up by 45% with flexible in-app payments
Rated 4.7/5 by users for content experience and performance
From a failing app to a scalable entertainment platform, Streamly now competes confidently in the OTT space with global aspirations.